Volunteer: Establish Baseline Visual Identity for Climate House's Inaugural Podcast

Climate House US is seeking a volunteer to develop the visual identity for their inaugural podcast. This includes creating a logo, social media templates, and other branding assets that align with their existing brand identity. The role requires pro-bono support to enhance communications tools for their upcoming launch and fundraising campaign, emphasizing the importance of engaging the public in climate-related topics.
This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections.

We are preparing for the soft launch of our organization and require pro-bono support to put our best foot forward when we greet the world. This includes the design and delivery of: - Logo - Simple assets to integrate into the post-production of the podcast's video footage (e.g., title page, speaker title, exit page) - Simple template for podcast announcements on social media - Choice of font family for use in podcast brand materials - One-pager template to introduce the podcast to potential partners/guests (integrated header and footer) Besides the logo, these assets should be editable in Canva and complement our organization's baseline visual brand identity.

We need solid communications tools to convey our message to the public. We are gearing up for a launch, accompanied by a fundraising campaign, so that we can start producing meaningful programs in the next calendar year - programs designed specifically to engage people in meaningful social-ecological topics and bring equitable climate solutions to life.

We'll start with a call to discuss the podcast and brand identity vision, referencing our core brand identity. I will provide reference to our podcast summary one-pager, as well as existing brand assets for reference and discuss generally the tone of what we're looking for. Because we have an existing brand identity, this project's visual identity will merely complement the work and not be starting totally from scratch.

Climate House US ("Climate House") Mission: Climate House is a creative think tank using the arts to illustrate actionable pathways forward—and bring them to life. Our Mythos Embodied Climate: Climate change is not the abstract, technical issue it’s often framed to be–but a universal, ambient one experienced through our bodies and daily lives. CH communicates using universal sensory language, to reintegrate our understanding of climate change as real in the felt sense, and as a core defining issue shaping everything around us. Universal Sensory Language: By speaking this universal language of the senses, we can communicate in a language everyone speaks and understands. This helps reframe climate as an everyone issue–providing an opportunity for the general public to reclaim their agency in understanding it and engaging with its solutions creatively, collaboratively, and meaningfully. Culture-First: Culture is the fabric of daily life. CH uses a broad suite of cultural tools to meet people where they are, designing programming that is audience-tailored and culture-first, recognizing this as the carrier oil for engaging with more complex topics. Show-not-tell: Because seeing is believing, we design programs that show, not tell. All of our programs are seared with a blueprint, grounding solutions on the experiential plane, allowing our audience to feel solutions that are so actionable, they can taste them.