Media Buyer

TechBiz Global GmbH is seeking a Media Buyer for a client in Lagos, Nigeria. The role involves planning and optimizing media buying campaigns, utilizing analytics for decision-making, and managing relationships with publishers and ad networks. Candidates should have at least 3 years of experience in adult industry media buying, strong analytical skills, and excellent communication abilities. The position is full-time and requires adaptability to changing market conditions.
At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Media Buyer to join one of our clients' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you.

Key Responsibilities
• Media Buying and Optimization: Plan, execute, and optimize media buying campaigns across multiple channels, including direct buys with publishers and adult ad networks such as Exoclick, TrafficJunky, TrafficStars, Adsterra…
• Data-Driven Decision Making: Utilize advanced analytics tools to monitor ad performance, conduct A/B tests, and make data-driven decisions to maximize campaign efficiency and ROI.
• Automation and Advanced Tools: Implement and leverage automation tools and software to enhance campaign management, streamline processes, and drive performance.
• Creative Testing and Optimization: Continuously test and optimize ad creatives, adapting quickly based on performance metrics and market feedback.
• Partnership Development: Build and maintain strong relationships with publishers, ad networks, and other partners to secure favorable ad placements and negotiate optimal terms.
• Market Research and Adaptation: Stay informed on industry trends, emerging opportunities, and platform policy changes to quickly adapt strategies and remain competitive.
• Reporting and Performance Analysis: Generate detailed performance reports, analyze campaign data, and provide actionable insights and recommendations to refine and scale advertising strategies.
• Compliance and Risk Management: Ensure all campaigns comply with platform regulations and industry standards, managing risks associated with advertising adult content.
• Experience in Adult Industry Media Buying: Minimum of 3 years of experience in media buying within the adult industry, with proven success in managing campaigns on platforms like Exoclick, TrafficJunky, and TrafficStars.
• Analytical Proficiency: Strong analytical skills and experience with tools like Google Analytics, Voluum, and other industry-specific platforms to monitor, optimize, and report on performance.
• Technical Knowledge: Familiarity with various ad formats (banners, preroll, push traffic, popunders, in-page push, interstitials) and their application within media buying strategies.
• Negotiation and Relationship Management: Excellent communication and negotiation skills to secure optimal terms and build long-term partnerships with publishers and networks.
• Creative Optimization: Expertise in testing and optimizing creatives, managing ad fatigue, and coordinating with creative teams for effective content production.
• Adaptability and Agility: Ability to quickly adapt strategies in response to changing market conditions, platform regulations, and emerging opportunities.

Soft Skills
• Strong communication & collaborative skills (perfectly fluent in English)
• Goal-oriented, ownership and commitment
• Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy
• Humble - willing to learn, open to feedback
• #NSFW - you are comfortable building products that are based on uncensored models and content