Electric Vehicle Product and Pricing Manager | AL Futtaim Automotive | BYD

Al-Futtaim is seeking an Electric Vehicle Product and Pricing Manager for their BYD brand in Dubai. The role involves executing the product vision, managing the product lifecycle, optimizing portfolio profits, and conducting competitive analysis. Candidates should have OEM experience, strong analytical skills, and a background in the automotive industry. A bachelor's degree and 8 years of experience are required, with at least 3 years in product roles.
Electric Vehicle Product and Pricing Manager | AL Futtaim Automotive | BYD

Date: 21-Mar-2023

Location: Dubai, AE

Company: Al Futtaim Private Company LLC

Job Requisition ID: 153152

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:
• The primary focus of the role will be to execute the product vision by being the champion of the BYD Product Portfolios and being the true voice of the customer across the organization. Ensure a successful introduction of the BYD Product Portfolio to the UAE Market – 4 new models in the launch year and provide a platform for growth.

What you will do:
• Identify target segments and define the primary target customer and vehicle application for each product line.
• Manage the Product Lifecycle to meet evolving consumer needs, technology developments and competitor landscape.
• Maximize mass profit of the portfolio by optimizing volume and profit per unit with right cost to value offering and logical grade walks.
• Perform competitive analysis to recommend product, pricing and offer strategy for launch and develop countermeasures to address sales performance and stock issues.
• Establish close relationships with OEM to secure UAE market voice of the customer.
• Coordinate with Sales Operations, Demand and Supply team to ensure the desired ordering mix to support the product life cycle strategy.

Required Skills to be successful:

1.- Experience with OEM product and pricing within a managerial role.

2.- Experience with handling volume brands.

3.- Good analytical and financial experience.

4.- Experience with utilizing different pricing tools.

About the Team:
• Reporting to the General Manager Electric Vehicle Marketing and will work closely with Sales Operations Demand Supply team and the broader internal and external stakeholders.

What equips you for the role:
• Bachelor’s Degree.
• 8 years of experience in Automotive industry with at least 3 years in Product related roles.
• OEM or Major Distributor experience desirable, ideally with GCC experience.
• Experience with utilizing different pricing tools.
• Proficient in Excel and data analytics

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